The first radio station
in Kentucky began broadcasting at 7:30 p.m. on the evening of July 18, 1922,
when Credo Fitch Harris announced to all who cared or were able to listen:
"This is WHAS, the radio telephone broadcasting station of the Courier-Journal
and the Louisville Times, in Louisville, Kentucky.
UK President Frank L. McVey
WHAS and the University
of Kentucky began a radio partnership in April 1929, when UK President Dr.
Frank L. McVey announced into a radio microphone in Lexington:
"The University is
on the air." For the broadcast of educational programs from studios
on the Lexington campus, WHAS agreed to install all necessary equipment and
direct telephone lines; the university and the station would share equally the
transmission charges. This agreement began a partnership which attracted
national attention. Dr. McVey remained somewhat apprehensive about the whole
idea of radio but was willing to take a chance with it. He expressed his
hopes for the medium during the maiden broadcast:
“Life is faster, filled
with greater possibilities and subject to disasters as always. This is
the sort of universe we live in. Now comes the radio, bringing to every part of
the world the sound of the human voice from every country of the globe. No such
possibilities of good and no such opportunity for mere bunk, have been offered
to the public as through this amazing invention. The University of Kentucky
is not interested in adding to the trivial, so two important forces for
constructive effort in our state have agreed to cooperate in giving to the
radio audience, what is hoped will be interesting, stimulating and helpful.”
The University of
Kentucky programs aired Monday through Friday at noon, initially for fifteen
minutes and expanded by 1931 to forty-five minutes. While primarily offering
agricultural information, lectures on a variety of topics, as well as musical
presentations, were also offered. From the beginning, the school appreciated
its responsibility, and under the guidance of Elmer G. "Bromo" Sulzer
programming steadily improved. Sulzer, who began his work at the University
in public relations, energetically and successfully lobbied for the expansion
of its radio commitment. Perhaps his most unique and vital role was in the
establishment of "Listening Centers" in Eastern Kentucky during the
early 1930s to bring battery powered radios to isolated communities.
By the early 1940s,
radio had become much more commercial and educational programs, like those by
UK, were cancelled in favor of music and other entertainment that actually made
money. For several years UK experimented with other avenues for
educational radio ultimately establishing WBKY Radio as a campus owned and
operated FM station. In 1988 the station's call letters were changed to
WUKY.
To read more about the history of WHAS Radio see Terry L. Birdwhistell, WHAS Radio and the Development of Broadcasting in Kentucky, 1922-1942, The Register of the Kentucky Historical Society
(1981).
Also see oral histories on the history of broadcasting in Kentucky in the Louie B. Nunn Center for Oral History. http://libraries.uky.edu/NunnCenter