Peter Hesseldenz, Academic Liaison for Business and Economics, has contributed a chapter to The Entrepreneurial Librarian, published by McFarland. Entitled, "Market Research Service Partnership at the University of Kentucky: An Entrepreneurial Future?" the chapter describes UK Libraries' partnership with the Small Business Development Center and explores the idea of expanding our business outreach program into a fee-based market research service.
After presenting the history of the program, the chapter looks at many of the issues involved with running a fee-based service, including marketing, staffing, and pricing, while highlighting potential benefits and pitfalls.
More information about the book is available here:
http://www.mcfarlandpub.com/book-2.php?id=978-0-7864-6468-5
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